Why Digital Billboards Are Changing OOH
Nielsen Digital Billboard Study Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by letting advertisers change their copy quickly. As an advertising...
Travel In 2021 Exceeds Travel in 2019
Average miles traveled per person per day in 2019, 2020 and 2021. Travel in the US fell during the pandemic over the last year. However, travel is back to above pre-pandemic levels from 2019. It is projected to continue growing. In 2019 the average daily miles...
Billboards are the Lowest Cost per Thousand
PJ Solomon study on CPM OOH advertising has the cheapest cost per thousand of any traditional advertising methods. Because of this, OOH is a great way of reaching customers. In a study by PJ Solomon, OOH advertising was found to have the cheapest CPM of any...
OOH Has the Highest Advertising Recall
PJ Solomon Company study on ad recall OOH advertising generates the highest ad recall of any traditional advertising method, as shown in a study by PJ Solomon and Wall Street Research testing the recall effectiveness of 5 different advertising channels, OOH, Radio,...