85% of Consumers Find Billboards Useful
Harris Poll 2021 Q4 OOH Study Billboards are often used for public service announcements as well as for marketing. In the latest Harris Poll, research shows that consumers are interested in and find both uses helpful. With the Covid-19 pandemic billboards were used to...
How a Poster Billboard Plan Will Help You
Awareness Study done to display the effectiveness of Poster Billboards. In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result, the study found that billboards, specifically posters, were...