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How a Poster Billboard Plan Will Help You

How a Poster Billboard Plan Will Help You

by | Aug 19, 2021

Awareness Study done to display the effectiveness of Poster Billboards. In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result, the study found that billboards, specifically posters, were...
Educators Reach More Students With Billboards

Educators Reach More Students With Billboards

by | Aug 10, 2021

  College and education billboard advertisements. Every year, Colleges and Universities must recruit students. During recruitment, educators utilize billboards, posters and digital units to reach more more students. Because of its effectiveness, Schools, Camps...
Brands That Over-invest in Online Ads Switch to Billboards

Brands That Over-invest in Online Ads Switch to Billboards

by | Jul 29, 2021

In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI and performance based digital. This came at the expense of brand building...