How Geopath Impressions are Generated
All Billboards and Outdoor Advertising displays have Geopath audited numbers. But how those numbers are found is important to know as well. Geopaths measurements work in a few main steps. 1. Number of Passing Consumers Geopath combines traffic count data, vehicle...
85% of Consumers Find Billboards Useful
Harris Poll 2021 Q4 OOH Study Billboards are often used for public service announcements as well as for marketing. In the latest Harris Poll, research shows that consumers are interested in and find both uses helpful. With the Covid-19 pandemic billboards were used to...
Bulletin and Poster Billboards Generate $5.97 in Sales per $1 Invested
Billboards return $5.97 in sales dollars for every $1.00 invested. In a study by Benchmarketing, a division of Omnicom Media Group, billboard bulletins and posters were found to generate $5.97 in sales dollars for every $1.00 invested. That equates to an ROI of 497%!...