Blogs

Billboards return $5.97 in sales dollars for every $1.00 invested. In a study by Benchmarketing, a division of Omnicom Media Group, billboard bulletins and posters were found to generate $5.97 in...

The reach of one I-15 Bulletin billboard by zip code. With one bulletin in Salt Lake City, your plan will reach all of Utah. With most of the impressions coming from the zip codes and counties...

In a study by the Out of Home Advertising Association of America (OAA), the amount spent on billboards was up 38% in Q2 of 2021 across all industries. This growth was lead by an 80% increase in the...

Awareness Study done to display the effectiveness of Poster Billboards. In a study performed in the Salt Lake City market, the effectiveness of billboards at raising awareness was tested. As a result...

  College and education billboard advertisements. Every year, Colleges and Universities must recruit students. During recruitment, educators utilize billboards, posters and digital units to reach...

In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI and...

Real world examples of billboards for hiring. With almost 10 million Americans unemployed, all kinds of businesses are struggling to hire employees. While cities continue to open up, businesses are...

Billboards perform best in reaching consumers during the half-hour of purchase decisions. Out of home advertising, such as billboard bulletins and posters, is the best advertising medium to reach your...

Nielsen Digital Billboard Study Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by...

Average miles traveled per person per day in 2019, 2020 and 2021. Travel in the US fell during the pandemic over the last year. However, travel is back to above pre-pandemic levels from 2019. It is...