Blogs

When you picture billboard advertising, flashy campaigns for global brands might come to mind. But what about the local coffee shop, boutique fitness studio, or hardware store down the street? Can...

A mysterious "WEEZER" billboard went up in Salt Lake City that caught the attention of many. Local citizens wondered what purpose the billboard went up. Billboards are nothing new to Utahns...

The cost of various forms of advertising fraud which includes app install farms, click spam & ad stacking, as well as click injection, has been projected to be $120 billion in wasted media buys in...

From the project organizers The Policy Project. THE CURRENT PERIOD PROJECT CAMPAIGN: Anti-government protestors spray foam and wave their national flags as they celebrate President Ali Abdullah...

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There's a reason so many businesses utilize out-of-home billboard advertisements. Billboards are effective, but would they be effective for your business? Many people see lots of big businesses on...

With midterm election spending projected at $7.8 Billion dollars by Kantar Media, Out-Of-Home and billboards will play a pivotal role. Poster and bulletin billboards are proven to provide massive...

Super Bowl LVI fast approaches, and with the Super Bowl comes Super Bowl Ads. This year's 30-Second spots are projected to be a huge $6.5 Million. A few key trends for advertisers to consider when it...

All Billboards and Outdoor Advertising displays have Geopath audited numbers. But how those numbers are found is important to know as well. Geopaths measurements work in a few main steps. 1. Number of...

Harris Poll 2021 Q4 OOH Study Billboards are often used for public service announcements as well as for marketing. In the latest Harris Poll, research shows that consumers are interested in and find...