Brands That Over-invest in Online Ads Switch to Billboards

Brands That Over-invest in Online Ads Switch to Billboards

In an article by Marketing Week, Adidas admitted they over-invested in digital advertising. Adidas admitted that their focus on efficiency rather than effectiveness led them to over-focus on ROI and performance based digital. This came at the expense of brand building...
Billboards Are The Best Solution For “Help Wanted”

Billboards Are The Best Solution For “Help Wanted”

Real world examples of billboards for hiring. With almost 10 million Americans unemployed, all kinds of businesses are struggling to hire employees. While cities continue to open up, businesses are finding it harder to keep up with demand. Reagan Outdoor knows the...
Billboards Lead in Reaching Customers During Purchase Path

Billboards Lead in Reaching Customers During Purchase Path

Billboards perform best in reaching consumers during the half-hour of purchase decisions. Out of home advertising, such as billboard bulletins and posters, is the best advertising medium to reach your customers. This is most true when reaching customers during their...
Why Digital Billboards Are Changing OOH

Why Digital Billboards Are Changing OOH

Nielsen Digital Billboard Study Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by letting advertisers change their copy quickly. As an advertising...
Travel In 2021 Exceeds Travel in 2019

Travel In 2021 Exceeds Travel in 2019

Average miles traveled per person per day in 2019, 2020 and 2021. Travel in the US fell during the pandemic over the last year. However, travel is back to above pre-pandemic levels from 2019. It is projected to continue growing. In 2019 the average daily miles...