Can Small Businesses Benefit from Billboard Advertising?

Can Small Businesses Benefit from Billboard Advertising?

When you picture billboard advertising, flashy campaigns for global brands might come to mind. But what about the local coffee shop, boutique fitness studio, or hardware store down the street? Can small businesses really harness the power of billboards to stand out in...

The Weezer Billboard Saga

A mysterious “WEEZER” billboard went up in Salt Lake City that caught the attention of many. Local citizens wondered what purpose the billboard went up. Billboards are nothing new to Utahns, especially promoting events like concerts, but Weezer...
Digital Ad Fraud Tops $100 Billion Annually

Digital Ad Fraud Tops $100 Billion Annually

The cost of various forms of advertising fraud which includes app install farms, click spam & ad stacking, as well as click injection, has been projected to be $120 billion in wasted media buys in 2022. This is up 21% from 2021, according to an analysis published...
Reagan Donations Help Put Female Hygiene Products in Schools

Reagan Donations Help Put Female Hygiene Products in Schools

From the project organizers The Policy Project. THE CURRENT PERIOD PROJECT CAMPAIGN: Anti-government protestors spray foam and wave their national flags as they celebrate President Ali Abdullah Saleh’s departure to Saudi Arabia, in Sanaa, Yemen, Sunday, June 5,...