Nielsen Digital Billboard Study

Digital OOH is the fastest growing part of the OOH industry, and it’s easy to see why. Digital billboards use state-of-the art technology to give message flexibility by letting advertisers change their copy quickly. As an advertising channel, digital billboards are more likable. In addition, almost 70% of consumers find digital boards visually appealing and make the city look more modern. While over 70% think of digital billboards as a cool way to advertise. Because of these factors, digital billboards provide you with the modern look and flexibility of online ads in a more favorable way.

Source: Nielsen Digital Billboard Study