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Billboards are the Lowest Cost per Thousand

Billboards are the Lowest Cost per Thousand

by | Nov 20, 2020

PJ Solomon study on CPM OOH advertising has the cheapest cost per thousand of any traditional advertising methods. Because of this, OOH is a great way of reaching customers. In a study by PJ Solomon, OOH advertising was found to have the cheapest CPM of any...
OOH Has the Highest Advertising Recall

OOH Has the Highest Advertising Recall

by | Nov 20, 2020

PJ Solomon Company study on ad recall OOH advertising generates the highest ad recall of any traditional advertising method, as shown in a study by PJ Solomon and Wall Street Research testing the recall effectiveness of 5 different advertising channels, OOH, Radio,...
How OOH Boosts Digital Campaigns

How OOH Boosts Digital Campaigns

by | Nov 20, 2020

MRI-Simmons study showing OOH combined with Digital Advertising OOH advertising and digital advertising work together to boost each other. In a study by MRI-Simmons, OOH boosts the effectiveness of digital advertising by over double. OOH boosts advertisements on video...